Get a website that makes people say, “How do I work with you?”
You started your business because you care about doing meaningful work—whether through creating, building, coaching, strategy, service, or helping others in your own way, like bringing your full authenticity.
As a web designer, I’m here to help you bring that purpose online and make it easier for the right people to say yes.
You’re not afraid to try new things.
Maybe you’ve built Canva graphics from scratch, tried to modify templates, wrestled with page builders at midnight, or even tried to “Frankenstein” your site with bits and pieces from your favorite creators.
But let’s be real… websites are just not your thing (and that’s okay!)
No matter how much time you spend in front of a computer, it feels like you’re never going to get your website to look like the idea in your head—or maybe you aren’t even sure what the idea in your head is.
The colors are off. The layout feels clunky. You avoid linking to your site because you don’t feel proud of it —and that hesitation is holding your business back from growth.
This was never the plan. You didn’t start your business to spend hours second-guessing design choices or Googling how to embed a button.
Your business deserves a website that reflects your vision.
What if the next time someone says, “Oh, I know someone who could use your help… Do you have a website?”
You didn’t have to apologize, explain it’s still a work-in-progress, out of date, or nervously warn them about the mobile version?
What if you could casually drop your link with confidence, knowing it actually reflects your work, your voice, and where your business is going?
I can make that happen.
Hi, I’m Ivy.
I’m a web designer and creative strategy partner for creative entrpreneuers, coaches, and service-based business owners who want a website that finally reflects the work they’re proud of, showcases their potential, and actually helps their business grow.
I help clients get clarity on what’s working (and what’s not), so they can show up with confidence, book more of the right people and customers, and stop feeling stuck when it comes to their online presence.
Right now, I offer 1:1 website audits: a simple, collaborative way to get expert eyes on your site and walk away with a list of updates you can actually act on.
I’d love to help you, too.
My Why
I’ve been designing websites since I was eight years old — back when I was coding Neopets pages and building tutorial sites to help others do the same. I didn’t realize it then, but I was already practicing human-centered design, learning how to share knowledge and create experiences that were intuitive, engaging, and built to help others thrive.
Over the years, I designed everything from family business sites to high school theater promotions to startup landing pages. But for a while, I lost touch with how powerful design could be — not just aesthetically, but as a tool to create access, amplify ideas, and support people’s goals.
That changed when I found my way to psychology and eventually, experience design. I realized that my real passion was people: how they make decisions, what builds trust, and how design can reduce friction between intention and action. I started applying that to my work — most recently in civil rights and equity-driven design — and believed I’d found my long-term path. But in 2025, I was laid off along with so many others in the wake of widespread cuts across industries.
Losing that job greatly affected my sense of purpose, despite others saying not to take it to heart. For me, it wasn’t just about employment . . . it was about losing a mission, a team, and a space where I saw how our work made a difference.
But something else happened too: I saw how many of us were carving out new paths. Friends, former coworkers, and creative peers were launching or doubling down on small businesses, freelance work, coaching practices, and content creation. They were building something of their own — often with limited support and a DIY website holding them back.
I realized I could help.
With my background in psychology, research, and design, I could quickly pinpoint how to improve a website so it better reflects someone’s value, supports their goals, and connects with the people they most want to serve.
Whether it's a coach trying to book more aligned clients, a full-time artist juggling events and commissions, a UGC creator ready to land the consistent, higher paying brand deals, or a consultant who just needs their site to convert— that clarity can make all the difference.
Helping people elevate their websites isn’t just about pretty design.
It’s about giving them the confidence to show up, be seen, and grow. That’s where I come in as your next website partner.
My web design expertise
I hold a BSc. in Psychology and will soon hold an MSc. in Learning Experience Design. My academic path gave me invaluable insight into how people learn, make decisions, and interact in digital spaces. For my master’s research, I designed and developed an interactive eLearning experience and am currently researching its usability and impact.
Professionally, I’ve practiced human-centered experience design across federal and marketing agencies—with experience spanning behavioral health, civil rights, regulatory compliance, healthcare analytics, B2B, tourism, eCommerce, and local small businessnes.
This foundation of strategy, research, and experience lets me quickly surface what’s working, what’s not, and what to improve with your website, so your site supports the business you’re building.
Fun facts about me
📍 I’m based in the DC metro area — we get all 4 seasons, sometimes in one day!
⭐ Neopets got me into coding. I💖Neo
🐾 I have a Cardigan Welsh Corgi and 2 Devon Rexes.
💖 Favorite part of web design: the moment someone sees a part of their site and says, “Woooow… this is going to be so much easier now.”
Ready for your website to actually work for you?
If you’ve been second-guessing your site, tweaking it late at night, or putting off big moves until “it’s ready” — it might be time for a fresh perspective.
I offer affordable, low-pressure 1:1 website audits to help creatives, coaches, consultants, and service-based business owners uncover what’s working, what’s not, and what to do next — without having to burn it all down and start from scratch.
Let’s get your site aligned with where you’re headed — not just where you started.